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The Cultural Impact of Betting in India

In India, betting—particularly on cricket—has a long, complex history. Although gambling laws are outdated and ambiguous, the rise of digital platforms and indian betting app has made betting more accessible to the general public. The growing presence of betting companies in sports, particularly through sponsorships, is beginning to influence how betting is perceived in Indian culture.

On one hand, betting apps have introduced a new way for fans to engage with sports, making every game more exciting by offering real-time betting opportunities. On the other hand, this shift also risks normalizing gambling as a routine part of sports consumption. In a country where financial literacy is still developing and where the majority of the population lives paycheck to paycheck, this normalization could have serious social and economic consequences.

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